If You Make It a Widget… Is It Compliant?

Door Niels van Meerte Janse, 17 september 2009 If You Make It a Widget… Is It Compliant?

Elke marketeer heeft adressen nodig om campagnes naar toe te sturen. Ieder heeft daar zijn eigen manier voor en marketeers worden steeds creatiever in het verzamelen van e-mailadressen. Sommige van deze manieren lijken goed bedacht, maar zorgen die manieren voor een betrouwbaar opt-in bestand? Op The Email Wars verscheen onderstaand artikel over de nieuwe widget van Constant Contact.

When I first saw this in another email service providers email newsletter last week, I did not know quite what to think of it. My first reaction was great idea for the small business that adds one or two people a day to their email lists. My second reaction was how in the heck was this a best practice or Can Spam compliant?

Now since I don’t have all the data on this new widget yet my post here might be a little off. And that being said I welcome anyone from this company to respond and let me know how it works.

My fear is as follows:

1. You are making it easy for people to add emails of those that have not opted in

2. You are setting an idea in your client’s minds that it is OK to just add email addresses collected from sources outside of a double opt in form THAT they did not initiate.

3. Making is easy does not make it right

Now for the other side of my thoughts.

1. It is a clever idea

2. IF there is a system in place that triggers a welcome message THAT was asked for in an offline collection point then it might be little better.

3. IF these “subscribers” do welcome that email AND complete the a closed double opt in then it might be okay.

This widget is a good idea, but I am afraid that the execution is just a way for this ESP to get larger subscriber bases to make more money for themselves and not take the high road of doing the right thing.

Now I could be completely wrong here. And if so please correct me with the full explanation and the data to back it up. Make me think you made a good decision and are educating your clients how to do the right thing.

If You Make It a Widget… Is It Compliant?

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